While many company histories are repeated from generation to generation, Magriser has limited its history to a few years, a small generation.

It quickly made her mark in the microcosm of the Kingdom's large agricultural estates, but also in a whole ecosystem of resellers-distributors, partners-suppliers, and small and medium-sized farmers. But for her, nothing is ever taken for granted. The meaning it puts at the heart of its future is also given to her questions, as it operates in the heart of an environment where everything will change in the years to come, willingly or not.

''We have never thought of carrying out our activity in an approach of excessive growth at the expense of natural capital'' - Simohammed AZZOUZ

Magriser is thus forging a character, progressing on all fronts, its purpose and mission irrigating each of its actions, posing a challenge at each phase of its development. And one of the key steps, the most characteristic of the vision for its development, is to have opened its capital. An opening with great success, the notorious AMETHIS MENA FUNDS in partnership with Edmond de Rothschild, did not hesitate to bet on Magriser.

This confirms the manager Simohamed Azzouz in what he believed in, in what he wanted and more widely in what he aims for Magriser. A company with growth relays taking other paths, not by an opportunistic diversification of activities that would take it away from its core business, that would empty it of its meaning, that would betray its identity, its values, but by integrating businesses with perfect consonance, such as the positioning on renewable energies, and by a diversification of markets. On the horizon, Africa, the continent of Magriser. Yes, it is fully African. Legitimate and judicious, and ''the prospect of deploying appropriate and sustainable approaches that would help farmers throughout the continent and enhance the potential of African land, strengthen it, through integrated solutions, sustained action ...'' is ultimately in the natural logic of a responsibility that should not confine, circumscribe to a limited territory, it is in the sense of history, in the history of Magriser.

Its focus on Africa has been made clear by the inauguration in 2021 of its branch in Senegal, Magriser Africa, and recently, at the beginning of February 2022, of its agency in Dakhla, a site that brings it closer to Africa, a site that inspires bold projects, which are there, in the boxes, and it is there, on the contents of these boxes, Magriser forces us to suspend a story that has been written for more than a decade, constantly adapting to the evolution of times, its hazards and its certainties, and letting us imagine new pages, through the determination of a young and new generation that, undeniably, confirms that the value does not wait for the number of years. A story to follow, to open these boxes and share a future already well thought out.